WHOOP launches in Arabic, deepening commitment to GCC, Middle East
Oct 14, 2026
Dubai, October 14: WHOOP, the human performance brand, today announced its launch in Arabic led by a fully redesigned Arabic-language app experience, supported by an out-of-home and digital campaign across the GCC. For the first time, Arabic-speaking members can access insights into sleep, recovery, strain, and health in Arabic, creating a more accessible experience while marking an important milestone for the company across the GCC and wider Arabic-speaking world.