If Purity Had a Face, It Would Be Hers: Annapurna's Salutes Mothers
May 10, 2025
New Delhi [India], May 10: This Mother's Day, Annapurna Group releases the campaign 'Where Purity Begins', a film that feels less like advertising and more like a moment of reflection. It is not only a celebration of the strength of Indian womanhood but pays quiet heartfelt tribute to something we all feel but rarely acknowledge: the deep, unspoken power of mothers.