Sting Energy gives Every Six its own Sonic Identity, this Cricket Season
Feb 24, 2026
New Delhi [India], February 24: Sting® Energy, PepsiCo India's high-voltage energy drink, today unveiled the next chapter of its sonic brand universe -- transforming every Six into a signature 'STIINNGGG' moment. Building on its growing cultural presence, Sting® Energy enters the season with a bold ambition: to own the sound of every Six. Because when the ball clears the boundary, not every boundary is the same, not every Six is the same. This nationwide campaign positions Sting® Energy at the center of cricket's most energetic moments with Sting® Energy sonic becoming the qualifier to define every Six shot.