Wow! Momo's 'Wow! Bahon' Campaign Honours Everyday Heroes this Durga Puja
Oct 20, 2023
Kolkata (West Bengal) [India], October 20: In a heartwarming and purpose-driven tribute to the unsung heroes of Durga Puja, Wow! Momo, Wow! China, and Wow! Chicken have collectively embarked on a profound journey to redefine the intricate significance of bahons within our daily existence, "Wow! Bahon" ("Bahon" refers to divine mounts or vehicles used by gods and goddesses in Hindu mythology.) This initiative celebrates the Bahons of our everyday lives - the dedicated individuals who tirelessly transport us, whether it's our delivery personnel, rickshaw pullers, or drivers. "Wow! Bahon" creatively bridges the divine and the mundane, recognizing the godly bahons that carry our deities during festivities and the earthly bahons who carry us through our daily routines.